1. What this Privacy Policy covers
Protecting your privacy is very important to us. That is why we present this Privacy Policy to explain our practices regarding the collection, use, and disclosure of information we receive when you use our website(s) located at www.bluey.digital (the “Site(s)”) and our consulting, data analytics, data engineering, governance, and digital product services made available through the Site(s) or through direct contact with our team (collectively, the “Services”). For ease of reading the terms of this Privacy Policy, our Site and all services provided by Bluey are collectively referred to as the “Services.” This Privacy Policy does not apply to any third-party websites, services, or applications, even if they are accessible through our Services. In addition, please note that, unless we define a term in this Privacy Policy, all capitalized words used herein have the same meanings as in our Terms of Service.
2. Information we collect
Our primary goal in collecting information is to provide and improve the Services, administer your use of the Services (including your Account, where applicable), and enable you to easily enjoy and navigate our Services.
Account Information. To access certain features of the Services, you may create an account (“Account”). When you create an Account, we will collect information that can be used to identify you, such as name, email address, phone number, company, job title, and, where applicable, payment information (“Personally Identifiable Information” or “PII”). We may also collect additional information not considered PII, such as business address or general corporate information. If you create an Account on behalf of an organization, we may collect corporate registration data, billing information, and institutional contact details.
The PII collected may be stored and processed in tools such as HubSpot or other equivalent platforms, always in accordance with applicable laws in Brazil and abroad, including data protection requirements. We may use your PII to contact you through newsletters, marketing materials, or information related to the Services. You may opt out of receiving these communications.
Bluey agrees that any data received during the use or engagement of its Services will be used exclusively for the purpose of providing services to the client and will not be employed for internal model training, proprietary updates, or any use beyond the contractual scope, except when authorized in writing.
3. Information for visitors
If you sign up to receive content, updates, educational materials, or notifications about new features and services, we will collect your Personally Identifiable Information, such as name and email. We may use this information to send you relevant communications. You may opt out of receiving such communications at any time.
4. Cookies
We use automated data collection tools, such as Cookies and Web Beacons, to collect certain information. “Cookies” are small text files that may be stored on your device when you access our Services. We use session Cookies and persistent Cookies to identify your access, understand how you interact with our Services and improve your experience, and also to follow aggregate usage, performance and traffic. To measure our site’s audience we use Google Analytics, operated by Google, which records in aggregate form the pages visited, where the visit came from and browsing behavior. This processing rests on Bluey’s legitimate interest in measuring and improving its Services, under article 7, IX of the Brazilian General Data Protection Law. You may object to this processing at any time by writing to [email protected], and you may set your browser to block cookies, which may limit some functionality of the Services. Session Cookies are deleted automatically when the session ends and the browser is closed.
5. Web Beacons
“Web beacons” (also called clear gifs) are small images embedded in our Services for purposes such as communicating with cookies, usage analytics, and performance measurement. Unlike cookies, they are not stored on the user's device but are integrated into pages or emails.
6. Information related to use of the Services
Our servers automatically record information about how users use our Services (“Log Data”), including account holders or visitors. This data may include IP address, browser type, operating system, pages accessed, visit duration, search terms, clicks, and other statistics. We use this data to administer, improve, and optimize the Services. We may also generate aggregated, non-identifiable analytics. We do not share PII with third parties, except authorized processors.
7. Information sent by your device
We collect certain information sent by your device, such as device identifier, settings, operating system, and Services usage data.
8. Location information
We may collect approximate location information, such as IP address-based geolocation, or GPS and device sensor data, when enabled. This may be used to personalize and improve the Services. If you do not wish to share location information, you can disable this feature on your device.
9. Information shared with third parties
With your prior written consent, your PII may be shared with third parties as necessary for the performance of the Services or features used. Information shared with other users: certain interactions, such as participation in communities, forums, or collaborative platforms that may be made available, may display your name, photo, or shared content, depending on your privacy settings. We recommend caution when posting sensitive information.
10. Information shared with service providers
We may engage third-party service providers to assist us in administering and delivering the Services, such as CRM platforms, communication tools, and hosting providers. These providers have access to the information only for the purpose of carrying out their activities. We may also share aggregated, non-identifiable information with partners for purposes of analysis and improvement of the Services.
11. Information disclosed in business transactions
The information we collect may be considered business assets. In the event of a merger, acquisition, corporate reorganization, or sale of assets, your information may be transferred to the acquiring entity, in compliance with applicable laws.
12. Information disclosed for legal protection
We may disclose information to government authorities, law enforcement, or private entities when we deem it necessary to: (i) respond to legal process; (ii) protect the rights, property, and safety of Bluey, its users, or third parties; (iii) prevent illegal activities or contractual violations.
13. Information disclosed with your consent
We may share your information with social networks, external platforms, or partners when you expressly request it.
14. Invite a friend
When available, invitation features may allow you to send invitations by email or SMS so that third parties can learn about the Services. In such cases, automated messages may be sent containing the invitee's name and an access link.
15. Information security
We adopt reasonable security measures to protect your information, including encryption at rest and in transit, access controls, and security practices aligned with market standards. However, no method of transmission or storage is completely secure; therefore, we cannot guarantee absolute security.
16. Links to other sites
Our Services may contain links to third-party websites. Information provided to those websites is subject to their own privacy policies, not Bluey's. We are not responsible for the practices of those websites. We recommend reviewing the privacy policies of any external service you access.
17. Modifying your information
You can access and change your Personal Information through your account settings or by contacting Bluey directly. To request deletion of data, contact us by email at [email protected]. We will fulfill your request in accordance with applicable laws, also taking into account any legal retention obligations.
18. International transfer
Your information may be transferred to and stored on servers located in other countries, where privacy laws may differ from those of your place of residence. By using the Services, you consent to this international transfer of data, as permitted by applicable law.
19. Our policy toward children
The Services are not directed at minors, and we do not knowingly collect personal information from minors. If we become aware that we have collected such data, it will be removed as quickly as possible.
20. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. Any material change will be communicated through the Services or by email, where applicable. The effective date will be indicated in the Policy itself.
Questions about this Policy? Write to [email protected].