Ask as you’d ask the team
Talk to Bia as you would to someone on the team: she takes the request and passes it into the flow, no form.
Synapse Marketing
One brief, in a sentence.One piece on every network.
Ask for the post the way you would ask a teammate. The text comes out in your brand's voice and the art in your colours, one piece for each connected network. Someone approves it before it goes out, publishing happens on its own at the scheduled hour, and the numbers come back from the networks themselves.
- Nothing goes out without approval
- Numbers collected from the networks, never estimated
From brief to live post, in one short video.
A brief in one sentence, the team writing and designing in your brand's DNA, approval before anything goes live, and the numbers straight from the network.
Read what the video shows
- Marketing: a content team at your side. Ask for the post in a sentence: a team of agents writes in your brand's voice and designs in your colours.
- One brief, in a sentence. One piece per network. On-brand copy, art in your colours.
- Talk to the team as you would a teammate. Bia takes the brief and hands it to the team.
- Each agent, its own job. Téo writes, Lila designs, Vera reviews.
- With your brand DNA and your company's files. Brand DNA and folders from the Knowledge Base.
- Nothing goes out without approval. Approve or Reject, and every decision is recorded.
- Posts itself on schedule. Scheduled posts itself, or Publish now.
- Instagram, Facebook, LinkedIn, blog and site. Automatic publishing on connected networks.
- Network numbers, never estimated. Caio reads the numbers and suggests; you apply it.
- Less scrambling. More brand online. Meet Synapse.
The same week of content, two ways.
Drag the line and compare the week improvised with the week already on the calendar.
A request in one sentence. A campaign on every network — with your approval.
The Marketing module takes the request the way you’d ask a teammate, writes in the brand’s voice, makes the art, publishes to the networks and brings the numbers back — nothing goes live without approval.
Writes and makes the art
The AI writes in the brand’s voice and makes the art in your colors — ready for you to review, not to approve blind.
Every network connected
Instagram, Facebook, LinkedIn, blog and site: automatic publishing to the connected networks.
Nothing live without approval
Approve or Reject, and every decision is logged. Nothing goes live without your approval.
Schedules and posts on its own
Scheduled, it goes out on time on its own; or Publish now, whenever you want.
Network numbers, never estimated
Caio reads the networks’ real numbers and suggests the next step; you apply it.
From a brief in one sentence to a number that came from the network.
Every step happens on a screen you will find after signing up, under the same name it has in the menu.
Ask the way you would ask a teammate
Home is where the conversation with your content team lives. One sentence becomes a piece for each connected network, with the text in your brand's voice, the art in your colours and a suggested time on the calendar. Point at folders in the Knowledge Base and the text starts quoting what your company actually wrote, the price list or the product sheet, instead of generic copy.
- The brief decides the format: a sentence becomes one post, and a bigger brief opens the campaign planner
- The permission of whoever asked applies: a folder that person cannot read never reaches the text
- With no folder marked, the team writes from the brand DNA, the way it always did
Where it really publishes today, and where it does not yet
Instagram and Stories, Facebook, LinkedIn, the WordPress blog and your own site publish on their own on connected accounts. TikTok is the case we would rather say upfront: until our app passes the platform's review, the account only allows a restricted post, and Synapse then refuses to publish with the reason written instead of posting something nobody would see.
- On LinkedIn the post goes out on the profile of whoever connected; publishing as a company page depends on the authorization covering the pages you manage
- On Facebook, publishing to a Page depends on the permission granted to the app
- A piece for a network that is not connected stays on the calendar as a reminder and does not go out on its own
Someone decides before it goes out
Every piece carries a visible state on the calendar, from draft to published. You open the preview, approve or reject, and a rejected piece goes back to the team to be redone. Whoever works alone publishes directly, and the record keeps that it was a solo publication.
- In a team you can require that whoever creates does not approve, and say who approves each network (the rule ships off)
- A term the brand DNA forbids blocks approval, with the reason on screen
- Every decision is recorded, including when you approve your own piece
It goes out at the hour, and what fails comes back saying why
An approved piece enters the calendar and goes out on its own at the hour, with nobody online. When a network refuses, the reason comes written with its name and what it answered, and the piece keeps the button that sends it again. A passing failure is rescheduled on its own, with a growing wait.
- A post never goes out twice: the publishing path has three independent guards
- You can pull a scheduled piece forward and publish it right away
- Once published, the link opens the post on the network itself
The numbers come from the network, not from an estimate
Performance lives on the post itself, inside the calendar: reach on the calendar card, the full set on the list row, and a summary band above it, over a 7, 30 or 90 day window. The team's analyst reads those numbers and says what to repeat and what to adjust, and nothing changes in the planning without your click.
- Collected once a day, with a button to fetch right now
- What the network did not report shows as absent, which is not the same as zero
- On a piece that did well, a button opens the brief already built to make another like it
From the first connection to the first post, the same afternoon.
- 1
Connect a network
It is where the posts come out. Instagram and Facebook ask for the Meta login; LinkedIn and TikTok, the network's own authorization; the blog, a WordPress application password.
- 2
Check your brand
Colours, typography, tone of voice and forbidden terms. It is what the team writes and designs with, and every item says whether you confirmed it or the team inferred it.
- 3
Ask for the first post
One sentence is enough. The piece arrives ready for you to review, approve and leave scheduled.
One door, bought whole.
Marketing brings the production, the approval and the publishing on connected networks, along with what comes in every door: chat, projects, templates and your business context.
Marketing
For whoever answers for the brand's presence
You see the amount before confirming any charge.
- A brief in one sentence becomes a piece for each network
- Text and art in your brand DNA, with your own photos
- Approval before it goes out, with an approver per network
- Scheduled publishing on Instagram, Facebook, LinkedIn, blog and site
- A network's refusal with the reason written, and the resend on the piece
- Numbers collected from the networks, never estimated
You create the account and the company space, and the subscription opens next, with the option chosen here.
No lock-in. Cancel whenever you like and keep using it until the end of the paid period.
Why you can trust what goes out.
- Nobody publishes by accidentEvery piece goes through review, approval or rejection before going out, and each decision is recorded, including for whoever publishes alone.
- A number the network did not give is not inventedMetrics are collected from the networks themselves once a day. A figure the network did not report shows as absent, never as zero.
- The company's material respects who askedThe team consults the folders you pointed at in the Knowledge Base, and whoever cannot read the folder sees nothing of it in the post.
- A refusal shows up, it does not vanishWhen a network refuses, the reason comes written and the piece keeps the button that sends it again. And a post never goes out twice.
On TVBluey, the company behind Synapse, on Globo NSC's TECH SC
Questions before you start
Which networks does it publish to today?
Instagram (feed and Stories), Facebook, LinkedIn, the WordPress blog and your own site, always on connected accounts. TikTok depends on the platform's review of our app: until it comes through, the account only allows a restricted post and Synapse refuses to publish with the reason written, instead of posting something nobody would see.
Does the post go out as the company page on LinkedIn?
By default it goes out on the personal profile of whoever connected, and the card always says who will sign it. Publishing as a page depends on your account's authorization covering the pages you manage; without that, the screen explains why instead of sitting blank. On Facebook, publishing to a Page depends on the permission granted to the app.
Who approves what goes out?
Whoever holds the approval permission. You can set an approver per network and turn on the rule that whoever creates does not approve, which ships off. If you are the only person who publishes, reviewing and publishing is the same gesture, and the record keeps that it was a solo publication.
And when a network refuses the post?
The piece comes back with the reason written, with the network's name and what it answered, and the try again button sits on the post itself. A passing failure is rescheduled on its own. And a post never goes out twice: the publishing path has three independent guards.
Where do the numbers come from?
From the networks themselves, collected once a day and never estimated. What the network did not report shows as absent, not as zero, and there is a button to fetch right now without waiting for the daily collection.
Does the text use my company's material?
If you point at it. Under Brand, the team material section links folders from the Knowledge Base, and from then on the team looks in them for the passages that bear on the subject. The permission of whoever asked for the post applies, and with no folder marked the team writes from the brand DNA.
Can I send email marketing from here?
No. The email surface was removed, and there is no mass sending and no WhatsApp broadcast: WhatsApp on the platform is a one to one conversation. The channels are the social networks, the blog and your site.
Do you manage my paid media?
No. What exists is boosting a post that is already live, with budget and duration chosen from buttons: the spend comes out of your ad account, not platform credits, and the request goes to whoever answers for the budget.
Do I need someone from IT?
No. Connecting a network is that network's login in a window, and the blog asks for a WordPress application password. The rest is asking for the post and approving it.
Your week of content can be scheduled by tomorrow.
Connect a network, check your brand and ask for the first post. You approve before anything goes out.
Ask for the first post