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Bluey Synapse/About
About Bluey

We built Bluey to bring enterprise AI to every area of the business.

We were born in Florianópolis and operate wherever our clients need us — delivering pre-configured AI squads that fit the real operations of Brazilian companies, with no framework, no 6 months of engineering, no empty promises.

Multi-tenant SaaS platform LGPD by design Native human-in-the-loop
Bluey
Our story

From Florianópolis to the world.

Bluey was born in Santa Catarina's tech ecosystem with a clear thesis: mid-size and large companies need something between the technical framework (which requires an engineering team) and the generic chat tool (which doesn't orchestrate business processes).

We built Bluey Synapse — a platform of pre-configured AI squads, connected to more than 100 connectors and enriched databases, with native human-in-the-loop governance. In 24 hours, your squad is in production. In days, you're measuring results.

Built in Brazil · Headquartered in Florianópolis · SC
01
Founding · The enterprise AI thesis

Bluey is born in Florianópolis with the thesis that every company will build and operate its own AI applications.

02
Validation · Incubated at MIDITEC

Selected by MIDITEC — the ACATE/Sapiens Parque incubator recognized by UBI Global as TOP 5 in the world.

03
Acceleration · Scale IA · Sebrae

Selected for Scale IA — a Sebrae Startups program with Endeavor, NVIDIA, AWS and DigitalOcean to accelerate Brazilian AI startups.

04
Ecosystem · ACATE member

Bluey is an ACATE member and participates in the Manufacturing 4.0, Fintech and Retail verticals — sector communities of mid-size and large company decision-makers.

Why we exist

Mission, vision and purpose — in language that fits the operation.

Mission

Give time back to the team, protect the business's margins.

We build AI squads that take over repetitive operational work so people can get back to what people do best: judging, deciding and building relationships.

Vision

To be the platform where companies build and operate their entire AI strategy.

We believe that within a few years company operations will be run by hybrid teams of humans and agents, with humans in charge.

Purpose

World-class enterprise AI, within reach of every business area.

No months-long POCs and no dependence on big engineering teams. A platform born in Brazil, built to operate in any market.

How we work

Four values that guide every decision at Bluey.

01

Results first, technology second.

Our squad only goes into production if it delivers a measurable metric. No promises, no theory — just ROI.

02

Humans in control, always.

Every high-impact decision goes through a person on the team. Squads accelerate, humans decide. There is no "autonomous AI".

03

Your data, your AI, your independence.

Isolated instance, no training our models on your data, no lock-in. Your platform, your pace.

04

Speed is a competitive advantage.

In production in 24h. Results in days. While the competition is writing technical briefs, you're operating.

Team & culture

Technical depth, focus on results, global ambition.

Bluey operates with the human-in-the-loop philosophy not just in the product, but in the way we work. Data-driven decisions, rapid prototyping and iteration with real clients — not long sprints on unvalidated hypotheses.

Headquartered in Florianópolis, operating remotely and on-site wherever the client needs. Multidisciplinary teams with the autonomy to build frontier technology applied to real problems of mid-size and large companies, in any market.

100%
remote-first, with regular in-person gatherings
HiTL
human-in-the-loop as a philosophy, not just a feature
SC
headquartered in Florianópolis, ACATE ecosystem
Global
born in Brazil, built for the world
Credentials

Accelerated by those who bet on high-impact technology.

Bluey has been selected by leading Brazilian and global acceleration programs — from the Santa Catarina tech hub to Brazil's largest AI program.

Program in progress · 2026

Scale IA

A Sebrae Startups program in partnership with Endeavor, NVIDIA, AWS and DigitalOcean to accelerate Brazilian artificial intelligence startups. Access to technical mentorship, GPU credits and cloud infrastructure.

Top 5 worldwide International recognition

MIDITEC

Recognized by UBI Global as TOP 5 worldwide and the best in Brazil. For over 25 years validating and scaling startups at ACATE / Sapiens Parque.

Bluey is an ACATE member and participates in the Manufacturing 4.0, Fintech and Retail verticals — sector communities with a direct line to decision-makers at mid-size and large companies.
In the media

Bluey on TV: the TECH SC news feature

TV feature Bluey on TECH SC · Globo NSC JUN 13, 2026
“A platform that connects more than 100 integrations” — how technology from Santa Catarina turns data into results, on TECH SC, with Rafael Ferreira, Chief Executive Officer of Bluey.

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