About Bluey

We built Bluey to give back time and protect margin for the Brazilian mid-market.

Born in Florianópolis, we operate where our clients need us — delivering pre-configured AI squads that fit the real operation of Brazilian companies, with no framework, no 6 months of engineering, no empty promise.

Multi-tenant SaaS platform Privacy by design Native human-in-the-loop

Our story

From Florianópolis to the operation of mid-market companies across Brazil.

Bluey Data & Consulting Services was born in the Santa Catarina tech ecosystem with a clear thesis: the Brazilian mid-market needs something between the technical framework (which requires an engineering team) and the generic chat tool (which doesn't orchestrate business processes).

We built Bluey Synapse — a platform of pre-configured AI squads, connected to more than 40 enriched data sources, with native human-in-the-loop governance. In 24 hours, your squad is in production. Within days, you measure results.

Built in Brazil · Headquartered in Florianópolis · SC

FOUNDING

Brazilian mid-market thesis

Bluey is born in Florianópolis with the thesis of pre-configured AI squads for the real operation of the Brazilian mid-market.

VALIDATION

Incubated at MIDITEC

Selected by MIDITEC — ACATE/Sapiens Parque incubator recognized by UBI Global as TOP 5 worldwide.

ACCELERATION

Scale IA · Sebrae

Selected for Scale IA — Sebrae Startups program with Endeavor, NVIDIA, AWS and DigitalOcean to accelerate Brazilian AI startups.

ECOSYSTEM

ACATE member

Bluey is an ACATE member and participates in the Manufacturing 4.0, Fintech and Retail verticals — sector communities of mid-market decision-makers.

Why we exist

Mission, vision and purpose — in language that fits the operation.

Mission

Give time back to the team, protect margin for the business.

We build AI squads that take over repetitive operational work so people can go back to doing what people do best: judge, decide and build relationships.

Vision

Every Brazilian mid-market operation running on orchestrated AI.

We believe that in 5 years the operation of Brazilian mid-market companies will be run by hybrid teams of humans and agents — with humans in command.

Purpose

Brazilian mid-market in the global AI game.

No need for Silicon Valley, no 6-month POC, no developer framework. Platform built here, designed for the fiscal, operational and commercial reality here.

How we work

Four values that guide every decision at Bluey.

Results first, technology second.

Our squad only goes to production if it delivers a measurable metric. No promise, no theory — just ROI.

Human in control, always.

Every high-impact decision goes through a person on the team. Squads accelerate, humans decide. There is no "autonomous AI".

Your data, your AI, your independence.

Isolated instance, no training our models on your data, no lock-in. Your platform, your pace.

Speed is competitive advantage.

In 24h in production. Within days with results. While the competition is writing the technical briefing, you're already operating.

Team & culture

Technical depth, results focus, global ambition.

Bluey operates with the human-in-the-loop philosophy not only in the product, but in the way we work. Data-driven decisions, fast prototyping and iteration with real clients — not long sprints with unvalidated hypotheses.

Headquartered in Florianópolis, with remote and on-site operations wherever the client needs. Multidisciplinary teams with autonomy to build frontier technology applied to real problems of the Brazilian mid-market.

100%

remote-first, with regular in-person meetings

HitL

human-in-the-loop as philosophy, not just a feature

headquartered in Florianópolis, ACATE ecosystem

for the Brazilian mid-market, built here

Credentials

Accelerated by those betting on impact technology.

Bluey was selected by the leading Brazilian and global acceleration programs — from the Santa Catarina hub to Brazil's largest AI program.

ACTIVE PROGRAM · 2026

Scale IA

Program by Sebrae Startups in partnership with Endeavor, NVIDIA, AWS and DigitalOcean to accelerate Brazilian AI startups. Access to technical mentoring, GPU credits and cloud infrastructure.

INTERNATIONAL RECOGNITION

MIDITEC

Recognized by UBI Global as TOP 5 worldwide and the best in Brazil. For more than 25 years validating and scaling startups at ACATE / Sapiens Parque.